effective search engine optimisation
Search engines are widely used around the world – with over 340 million people using search engines daily to find new businesses! The main and most popular search engines are Google, MSN and Yahoo, but there are many more other search engines out there.
Search engines are actually programs that use specific techniques to gather information on the internet - and then the search engine indexes this information.. They index this information in order of importance according to their pre-programmed techniques.
so why do you need search engine optimisation
Some (very interesting) facts:
• 93% of global consumers use search engines to find websites.
• 93% of all Internet traffic is generated from search engines.
• 99% of Internet searchers do not search past the first 30 results, and 97% of them never look beyond the top three.
• Top-10 positions receive 78% more visitors than those in positions 11-30.
• 65% of global online revenue is generated from websites in the top three positions.
Source: Forrester Research, 2006
It's a basic business principle: If you aren't reachable, you aren't profitable. If nobody knows about your product, nobody is going to buy it. Search Engine Optimisation (SEO) works to make your website (and it's products) as attactive as an ice-cream in the middle of a Cape Town summer to a search engine - so that you should be listed on the top of the results pile. So when someone is looking for what you sell, you'll be right there, ready to show your wares.
As well as the traditional search engine optimization service, we also offer pay-per-click campaign services. Basically, pay-per-click advertising is creating an advert for your website on a search engine. You will set a budget and bid for your advert. You advert will then be placed in a ranking position according to your bid.
You can even be placed in the number one position according to your bidding – this allows you to be right at the top (on the 1st search page) with the market leaders appearing on the search results that you have targeted for! This is an effective way to bring immediate traffic to your website at affordable rates.
Here are the search engine optimisation packages we have to offer you:
our online marketing solutions
| Starter | Standard | Advanced | Premium |
| This is the most basic package for you to use to boost your website popularity – and it is recommended for small websites. We will analyze your website, run reports, and make minimal changes and recommendations for your website. We will then monitor your changes for the following months along with a statistical package and analytics system. | This package is our most popular and standard optimization package. We will optimize your website by running extensive reports, making comprehensive content and technical changes and running a links system program for your website. We will monitor and update your website monthly - and we will also monitor your statistics, traffic and performance. | If you are serious about investing in your website's visibility, then this comprehensive package is for you – with extensive reports and analysis, a links program, widespread content and technical changes, and more. This will all be monitored and updated monthly with references to statistics, traffic and your performance. We will also include a customized Google Adwords campaign! | This is our ultimate optimization solution package - and is recommended for large websites and those who want great results! This premium package includes the same services as the Advanced package, plus management of Banner Advert campaigns! We will spend several hours weekly, updating and optimising your website while monitoring your statistics, traffic and performance. |
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